Post Featured Image

Young Filipino agritechs win P50k seed fund

e-Magsasaka is a group of young Filipinos who share the same passion and vision in improving the current state of Philippine agriculture. They are composed of Jose Gabriel Dimalanta, CEO; Aaron Franz David, Head of Operations; Reaiah Joy Sarmiento, Head of Marketing, EJ Tamayo, Business Analyst, and Glenn Bueno, Technical Manager. Through their knowledge, skills, and experience, they are committed to help smallholder farmers in the Philippines.

Here are some of the group’s accomplishments in the past:

  • East West Seed: Innovation Olympics Grand Winner
  • Top 100 Social Enterprise to watch for in Asia 2018 by DBS-NUS
  • Makesense Academy Social Incubation Program Member
  • and Union Bank Agritech Pitch fest 2nd Runner up.

e-Magsasaka aims to improve the profitability of the primary workers in the agriculture sector, by connecting the farmer cooperatives direct to the institutional buyers through the e-Magsasaka Platform. This will help both parties since the farmer cooperatives will be able to sell direct to the institutional buyer at a higher price, with lesser middlemen participation, while the institutional buyers would also benefit as they get to have fresh produce with superior quality, resulting to lower spoilage rate, and better costs for their business.

The Problem: Uneven allocation of profit
The main problem which e-Magsasaka seeks to solve is the uneven allocation of profit in the agriculture value chain. The current scenario leaves the Filipino smallholder farmers to be taken advantage of, as shown by the national poverty statistics wherein they represent the poorest sector in our country.

The main cause of this problem is that Filipino smallholder farmers don’t have direct market access and information and thus, they rely on the local traders and middlemen for the selling of their produce. In this setup, smallholder farmers feel they are undervalued and unimportant in the agriculture value chain as the middleman normally dictates their buying price to the farmers at a very low rate, while they get to sell the produce at a high price in the market. This leads to the uneven allocation of profit, to the disadvantage of the smallholder farmers.

Agriculture in the Philippines is predominantly comprised of smallholder farms as around 81% cultivate in less than 3 ha of land. However, the smallholder farmer sector is also the most prone group to the problem stated, due to their lack of bargaining power in the market. Thus, the potential impact of e-Magsasaka to positively affect the lives of smallholder farmers is definitely huge, as there are about 5 million farmers cultivating the arable land in the Philippines.

With this problem, the country is now losing at least one percent of its agricultural workforce every year, as the youth shun farming more and more due to it being a labor-intensive yet, unprofitable means of living. This is also being reflected in the production side of the value chain as the agriculture sector has seen its contribution to national GDP go down from 20 percent in 1996 to 9 percent in 2016. Thus, we’re now looking at a potential food security issue in the next couple of years as agricultural production goes down while the population of the Philippines continue to increase.

A WIN FOR FARMERS. Aaron Franz David, Head of Operations (4th from L) together with Reaiah Joy Sarmiento, Head of Marketing (5th from L) receives the award with AGREA intern Lorenzo Almario; Cherrie Atilano, AGREA President, Founding Farmer, and CEO; His Excellency David Strachan, New Zealand Ambassador to the Philippines; Indradi Soemardjan, Director of Anapana Pte Ltd (Singapore and Indonesia); Ivy Almario, AGREA Board of Director; Johan Janssens, web architect and tech entrepreneur; and Dr. William Dar, President of InangLupa Movement.

Solution: Profitability through direct-market access
e-Magsasaka aims to increase the profitability of our farmers through the direct market access which the platform offers. Quite different from most agriculture e-commerce websites, the approach for e-Magsasaka is B2B wherein the supply of the farmer cooperatives is matched with the volume and quality demand of the institutional buyers such as the hotels, restaurants, caterers, and supermarket businesses.

As majority of farms are small in the Philippines, smallholder farmers are unable to comply with these institutional buyers from a volume standpoint. However, with the farmer cooperative acting as a consolidator of their members produce, they will now be able to serve the desired volume and quality demanded by the institutional buyer market.

Our e-Magsasaka platform enables our farmers to easily check current and historical market prices per crop in major wholesale agricultural trading centers in the Philippines. Also, it is an inventory management tool where farmer cooperatives will be able to oversee the current produce planted by its farmer members together with its estimated harvest dates and lastly, a marketplace wherein they can sell their produce to institutional buyers prior to harvest date. We believe that by being able to sell their produce prior to harvest date, this would reduce the chances of spoilage for the farmer and increase the possibility of it being sold at a higher price.

Target users of the platform are the Agrarian Reform Cooperatives who are specifically planting fruits and vegetables. Initial focus is on the fruits and vegetables subsector due to its highly perishable nature, which makes the farmers more likely to sell their produce to the middleman, a sure buyer, once they harvest their produce. For the pilot communities of e-Magsasaka, we are looking at the 337 Agrarian Reform Cooperatives in Region 3 and 4A as the initial users of the platform due to their relative proximity in Metro Manila, which houses most of the major institutional buyers in the Philippines. That being said, we’re looking to focus on the HORECA and Supermarket concessionaires on the buyer side, due to their noticeable initiative in highlighting the traceability of their produce as well as their evident marketing efforts in promoting their produce as straight from the farm.

Unlike most online agriculture platforms, e-Magsasaka is a business-to-business type of platform. Through this approach, both parties would be more trusting to the other entity as the businesses had already undergone KYC and preliminary evaluation and assessment prior to being given access to the platform. This is e-Magsasaka’s way of ensuring credibility and reliability to the users of the platform. Furthermore, our logistics capability is also a value added service since most farmer cooperatives prefer to have their produce picked up while the buyers would like it to be delivered to them. Thus, the delivery option provided by e-Magsasaka is definitely an opportunity which we can leverage on for faster adoption of the platform.

We will use the Php 50,000 prize money that we will get from Agrea, New Zealand Embassy, and LEAF 2018 for the development of the online platform and field work of going to the farmers and getting their feedback. It will be used mainly to pay for gasoline, toll fees, food, and a website. /e-Magsasaka

Young agripreneur leaders bag P50k seed fund

POWERHOUSE PITCH PANEL. Our Young Agripreneurs Pitch contestants presented their agri projects to a global panel of judges: Johan Janssens, web architect and tech entrepreneur; Dr. William Dar, President of InangLupa Movement; Indradi Soemardjan, Director of Anapana Pte Ltd (Singapore and Indonesia); and Ivy Almario, AGREA Board of Director.

Young Agripreneurs Pitch
e-Magsasaka is one of the winning two teams with an innovative project for agriculture at the Young Agripreneurs Pitch Competition during the inaugural Leaders and Entrepreneurs in Agriculture Forum (LEAF) 2018. The team won Fifty Thousand Pesos (Php 50,000) as agro-enterprise seed fund courtesy of the New Zealand Embassy.

LEAF2018 is presented by AGREA, in partnership with ASEAN Agriculture Summit, Go Negosyo, Forest Foundation Philippines, Corteva Agriscience, New Zealand Embassy, TAEL Partners, Jollibee Group Foundation, San Miguel Corporation, Globe CSR, Landbank, Philippine Airlines, and When in Manila.

Featured Photo:
E-MAGSASAKA. The group aims to improve the profitability of the primary workers in the agriculture sector, by connecting the farmer cooperatives direct to the institutional buyers through our e-Magsasaka Platform.

74 comments (Add your own)

1. wrote:
You have made some really good points there. I checked on the net for more information about the issue and found most individuals will go along with your views on this site.

Tue, May 7, 2019 @ 10:20 PM

2. wrote:
WOW just what I was looking for. Came here by searching for minecraft download

Fri, May 10, 2019 @ 6:32 AM

3. wrote:
What's up, this weekend is fastidious for me,
for the reason that this moment i am reading this great informative piece of writing here
at my house.

Tue, May 14, 2019 @ 9:34 PM

4. wrote:
Great post. I will be dealing with a few of these issues as well..

Mon, July 1, 2019 @ 9:43 PM

5. wrote:
Fantastic beat ! I wish to apprentice at the same time as you amend your site, how
can i subscribe for a blog web site? The account aided me a applicable deal.
I have been a little bit familiar of this your broadcast offered vivid transparent idea

Wed, July 17, 2019 @ 1:40 PM

6. wrote:
There is definately a lot to find out about this subject.
I like all of the points you have made. plenty of fish natalielise

Fri, August 2, 2019 @ 5:39 AM

7. wrote:
When someone writes an piece of writing he/she keeps the
plan of a user in his/her mind that how a user can understand it.

Therefore that's why this paragraph is outstdanding.

Mon, September 2, 2019 @ 2:39 AM

8. wrote:
Hi, Neat post. There is a problem together with your website in internet explorer, could
test this? IE nonetheless is the marketplace chief and a good section of other people will miss
your great writing because of this problem.

Thu, September 12, 2019 @ 11:20 PM

9. wrote:
I very glad to find this website on bing, just what I was searching for
:D too bookmarked.

Sat, September 14, 2019 @ 12:15 PM

10. wrote:
Write more, thats all I have to say. Literally,
it seems as though you relied on the video to make your point.
You clearly know what youre talking about, why
waste your intelligence on just posting videos to
your weblog when you could be giving us something enlightening to read?

Sat, September 14, 2019 @ 7:19 PM

11. wrote:
I do agree with all of the concepts you've presented in your post.
They're really convincing and can definitely work. Still, the
posts are too brief for starters. May just you please
lengthen them a bit from next time? Thanks for the

Tue, September 17, 2019 @ 2:06 AM

12. wrote:
Someone necessarily help to make seriously articles I would
state. That is the first time I frequented your website page and thus
far? I amazed with the research you made to create this particular post extraordinary.

Fantastic task!

Tue, September 17, 2019 @ 1:34 PM

13. wrote:
Thanks for sharing your thoughts about business advice services.

Wed, September 18, 2019 @ 1:16 AM

14. wrote:
Hey fantastic blog! Does running a blog such as this take a massive amount work?
I have absolutely no knowledge of computer programming however I was
hoping to start my own blog in the near future. Anyhow,
should you have any suggestions or techniques for new blog owners please share.
I know this is off topic however I simply wanted to ask. Cheers!

Thu, September 19, 2019 @ 6:21 AM

15. wrote:
I really liked this post i try to read your blog very often, and you're consistently coming out with a lot of great stuff.
I shared this on my blog, and my followers loved it. I really admire the
good work :)

Thu, September 19, 2019 @ 7:50 PM

16. wrote:
you are truly a good webmaster. The website loading
velocity is incredible. It kind of feels that you're doing any distinctive trick.
Also, The contents are masterwork. you have done a fantastic process on this topic!

Fri, September 20, 2019 @ 7:53 AM

17. wrote:
Thanks for finally writing about >Young Filipino agritechs win P50k seed
fund | AGREA Fri, September 20, 2019 @ 8:11 AM

18. wrote:
That is very fascinating, You're an overly skilled blogger.
I have joined your rss feed and sit up for in the hunt for more of your magnificent post.

Also, I have shared your site in my social networks

Fri, September 20, 2019 @ 3:00 PM

19. wrote:
These are really fantastic ideas in on the topic of blogging.
You have touched some nice points here. Any way keep up wrinting.

Sat, September 21, 2019 @ 5:53 AM

20. wrote:
Terrific post however I was wondering if you could
write a litte more on this subject? I'd be very grateful if you could elaborate a little bit more.
Bless you!

Sat, September 21, 2019 @ 6:03 AM

21. wrote:
Do you mind if I quote a few of your posts as long as I provide credit and sources back to your weblog?
My blog is in the very same niche as yours and my users would truly benefit from some
of the information you present here. Please let me know if this okay with you.
Appreciate it!

Sat, September 21, 2019 @ 6:36 AM

22. wrote:
Very descriptive post, I loved that a lot. Will there be a part

Sat, September 21, 2019 @ 7:15 AM

23. wrote:
Wow, fantastic blog layout! How long have you been blogging
for? you make blogging look easy. The overall look of your
website is excellent, as well as the content!

Sat, September 21, 2019 @ 7:31 AM

24. wrote:
Everything is very open with a very clear clarification of the
issues. It was really informative. Your site is useful.
Thank you for sharing!

Sun, September 22, 2019 @ 7:48 AM

25. wrote:
At this moment I am going away to do my breakfast, once having my breakfast coming
over again to read more news.

Sun, September 22, 2019 @ 5:12 PM

26. wrote:
Keep on working, great job!

Sun, September 22, 2019 @ 11:56 PM

27. wrote:
I blog frequently and I seriously thank you for your information.
This great article has truly peaked my interest. I will take a note
of your website and keep checking for new details about once a week.
I opted in for your RSS feed as well.

Mon, September 23, 2019 @ 12:03 AM

28. wrote:
My programmer is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the costs.
But he's tryiong none the less. I've been using WordPress on a variety of websites for about a
year and am nervous about switching to another platform.
I have heard good things about Is there a way I can transfer all my wordpress content into
it? Any kind of help would be really appreciated!

Mon, September 23, 2019 @ 12:57 AM

29. wrote:
This is really fascinating, You're an overly professional blogger.

I have joined your feed and look ahead to in the hunt
for extra of your magnificent post. Also,
I've shared your site in my social networks

Mon, September 23, 2019 @ 3:49 AM

30. wrote:
It's not my first time to pay a quick visit
this site, i am visiting this web page dailly and obtain pleasant facts from
here all the time.

Mon, September 23, 2019 @ 4:32 AM

31. wrote:
Hello! I've been following your blog for some time now and finally got the bravery to go ahead and give you
a shout out from New Caney Tx! Just wanted to tell you keep up the excellent work!

Mon, September 23, 2019 @ 5:47 PM

32. wrote:
magnificent points altogether, you simply received a new reader.
What may you recommend in regards to your publish that you simply made
some days ago? Any certain?

Sun, November 10, 2019 @ 10:18 PM

33. wrote:
Helpful information. Lucky me I found your site unintentionally, and I am shocked why this
accident did not came about earlier! I bookmarked it.

Sat, November 16, 2019 @ 9:56 PM

34. wrote:
Thanks on your marvelous posting! I seriously enjoyed reading it, you will be
a great author.I will make sure to bookmark your blog and will often come back in the foreseeable future.
I want to encourage that you continue your great posts, have a nice weekend!

Fri, November 29, 2019 @ 6:17 AM

35. wrote:
Greetings! Very helpful advice in this particular
post! It's the little changes which will make the most significant changes.
Thanks a lot for sharing!

Fri, December 6, 2019 @ 4:51 AM

36. wrote:
My family members every time say that I am wasting my time here at net, however I know I am getting know-how daily by reading thes fastidious posts.

Sun, December 8, 2019 @ 1:33 PM

37. wrote:
Ahaa, its fastidious conversation concerning this paragraph here at this weblog, I have read all that, so at this time me also commenting here.

Sat, December 14, 2019 @ 8:52 AM

38. wrote:
Young Filipino agritechs win P50k seed fund

Sun, December 15, 2019 @ 6:12 PM

39. wrote:
May I just say what a relief to discover a person that truly understands what they're discussing online.
You certainly realize how to bring an issue to light and
make it important. More people ought to read this and understand
this side of the story. I was surprised that you are not more popular since you certainly possess the gift.

Tue, December 31, 2019 @ 9:47 PM

40. wrote:
You're so awesome! I do not believe I have read through something
like that before. So wonderful to find someone with some original thoughts on this topic.
Seriously.. many thanks for starting this up. This website is one thing that's needed on the web,
someone with a bit of originality!

Wed, January 1, 2020 @ 5:40 AM

41. wrote:
When I initially commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get four
e-mails with the same comment. Is there any way you can remove people from that service?
Thank you!

Tue, January 7, 2020 @ 9:56 AM

42. wrote:
You made some decent points there. I checked on the net for
additional information about the issue and found most people will go along with your views on this website.

Tue, January 7, 2020 @ 11:20 PM

43. wrote:
This piece of writing is in fact a pleasant one it assists new the web viewers, who
are wishing for blogging.

Tue, January 14, 2020 @ 9:30 AM

44. wrote:
Hello i am kavin, its my first occasion to commenting anywhere, when i read this piece of
writing i thought i could also make comment due to this sensible

Wed, January 15, 2020 @ 4:06 AM

45. wrote:
Young Filipino agritechs win P50k seed fund | AGREA

Thu, January 30, 2020 @ 6:30 AM

46. wrote:
best price for ventolin inhaler

Thu, June 4, 2020 @ 3:55 AM

47. wrote:
buy clomid

Tue, June 16, 2020 @ 8:23 AM

48. wrote:

Tue, June 16, 2020 @ 6:48 PM

49. wrote:
chloroquine where to purchase

Tue, June 16, 2020 @ 10:47 PM

50. wrote:
hydroxychloroquine uk

Wed, June 17, 2020 @ 4:52 AM

51. wrote:
buy generic cialis

Mon, June 22, 2020 @ 7:09 AM

52. wrote:
how long does cialis last

Tue, June 23, 2020 @ 1:45 PM

53. wrote:
It's actually a nice and helpful man of info.
I'm glad that you simply shared out this helpful information with us.
Delight maintain us up to go out same this. Thank you for communion.

Tue, June 23, 2020 @ 8:21 PM

54. wrote:
cheap viagra 100mg free shipping

Sat, June 27, 2020 @ 10:47 PM

55. wrote:
viagra without doctor prescriptio

Wed, July 1, 2020 @ 11:14 AM

56. wrote:
cenforce 200

Wed, July 1, 2020 @ 3:16 PM

57. wrote:
clomiphene citrate prices

Fri, July 3, 2020 @ 12:32 AM

58. wrote:
cat antibiotics without pet prescription

Sun, July 5, 2020 @ 7:18 AM

59. wrote:
cephalexin 500 mg coupon

Sun, July 5, 2020 @ 11:25 PM

60. wrote:
buy ed pills

Wed, July 8, 2020 @ 1:05 AM

61. wrote:
prescription tylenol strengths available

Wed, July 8, 2020 @ 9:03 PM

62. wrote:
canadian viagra and healthcare

Sat, July 11, 2020 @ 9:14 AM

63. wrote:
viagra professional

Mon, July 13, 2020 @ 6:56 AM

64. wrote:
cialis without a doctor prescription

Sat, July 18, 2020 @ 4:23 PM

65. wrote:
canadian healthcare viagra sales

Fri, July 24, 2020 @ 2:22 AM

66. wrote:
prednisone without doctor prescription

Fri, July 31, 2020 @ 6:02 AM

67. wrote:
50 mg naltrexone weight loss

Sun, August 2, 2020 @ 2:13 PM

68. wrote:
lumigan eye drops price

Mon, August 3, 2020 @ 2:52 AM

69. wrote:
buy pfizer viagra in canada

Mon, August 10, 2020 @ 11:41 PM

70. wrote:
coupons for januvia 100 mg

Tue, August 11, 2020 @ 9:41 PM

71. wrote:
buy cialis

Thu, August 13, 2020 @ 9:45 AM

72. wrote:
hydroxychloroquine cost

Thu, August 13, 2020 @ 11:07 AM

73. wrote:
azithromycin 250mg

Thu, September 3, 2020 @ 4:05 PM

74. wrote:

Sun, September 20, 2020 @ 2:18 AM

Add a New Comment


Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.