Post Featured Image

Cebu Pacific, Siargao stakeholders join forces for sustainable tourism

As more Filipinos travel around the country, it opens-up cultural and leisure opportunities that were not accessible and available to previous generations. Tourism has also provided rural communities that lack a diversified economy more opportunities for employment and business.

But there is another side to the expansion of tourism. Natural habitats and ecosystems are affected by the building of roads, hotels, restaurants, and other establishments. Leisure activities such as trekking, climbing and scuba diving also have negative impacts such as littering and damage to coral reefs, flora and even fauna.

Leading Philippine carrier Cebu Pacific ramps-up its “Juan Effect” sustainable tourism program, particularly in its pilot area of Siargao Island. A partnership with the Department of Tourism (DOT), “Juan Effect” aims to mitigate the impact of tourist arrivals on the environment.

“Juan Effect” engages travelers and local stakeholders, raising awareness among Filipinos about their responsibilities as tourists and encourages them to make a difference by changing one daily habit. The Department of Environment and Natural Resource and the Department of Interior and Local Government are also involved in the roll-out of “Juan Effect.”

“Since we launched ‘Juan Effect’ in August 2018, we have been working with the local government units in Siargao and the province of Surigao Del Norte to spur concerted action to properly manage the ever-increasing visitor numbers, ease the negative impact of tourism on the island, and balance the social and environmental concerns with its economic benefits,” said Candice Iyog, Vice President for Marketing and Distribution of Cebu Pacific.

So far, the implementation of the “Juan Effect” program has resulted in the passage of ordinances by some municipalities in Siargao that pertain to waste reduction and the usage of single-use plastic. Colorful murals and signs made of used surfboards have also been put up prior to the peak surfing season that began in September 2018 to help educate tourists and local residents.

The airline also commissioned the design and fabrication of receptacles that tourists can use to properly dispose of plastic bottles, which can then be collected to be made into eco-bricks or recycled. These plastic bottle receptacles will be deployed at key points in Siargao as well as outlying islands to encourage proper waste disposal, and are designed to withstand strong waves and winds.

Cebu Pacific will also work with local stakeholders to introduce practices to minimize waste in the ground and in the ocean. Engagement activities will be led by “Juan Effect” advocates Erwan Heussaff, Jasmine Curtis-Smith, and Kyle “Kulas” Jennerman. To drum-up even more public awareness and support, a colorful mural of the underwater designed by fast-rising visual artist and muralist Anina Rubio will be painted on the perimeter wall of the Dapa Elementary School to bring life to the community and inspire everyJuan to do their parts for the environment.

Join Cebu Pacific in keeping the Philippine islands clean and beautiful by making a pledge at

6 comments (Add your own)

1. wrote:
I think this is among the most significant info for me.
And i am glad reading your article. But should remark on few general things, The web site style is perfect,
the articles is really great : D. Good job, cheers

Sat, May 11, 2019 @ 5:04 AM

2. wrote:
For hottest information you have to visit web and on internet I found this
web page as a finest web site for most up-to-date updates.

Sat, June 8, 2019 @ 4:30 AM

3. wrote:
Undeniably consider that which you stated. Your favorite justification seemed
to be at the web the simplest factor to be aware of. I say to you, I definitely
get annoyed at the same time as folks consider worries that they
plainly do not know about. You managed to hit the nail upon the highest and also outlined out
the whole thing without having side-effects ,
people could take a signal. Will likely be again to get
more. Thank you

Mon, July 22, 2019 @ 2:13 PM

4. wrote:
Great weblog here! Also your website a lot up fast!
What host are you the usage of? Can I am getting your affiliate link in your
host? I want my web site loaded up as quickly as yours lol natalielise plenty of fish

Wed, July 24, 2019 @ 7:20 AM

5. wrote:
This is the perfect blog for everyone who wishes to understand
this topic. You understand so much its almost hard to argue with you (not that I actually would want
to…HaHa). You definitely put a new spin on a topic which has been written about for decades.
Wonderful stuff, just great!

Wed, July 24, 2019 @ 11:49 AM

6. wrote:
This is the perfect web site for anyone who wants to understand this topic.

You understand so much its almost tough to argue with you (not that I really will need to…HaHa).
You certainly put a fresh spin on a topic that's been discussed for decades.
Excellent stuff, just great!

Mon, September 2, 2019 @ 5:43 AM

Add a New Comment


Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.